Food Science and Molecular Gastronomy
Raise your hand if you have never messed up a recipe! Sooner or later all cooks, regardless of their degree of experience or skill, have to face the frustrating experience of failing a recipe. Reproducing recipes is not trivial, even if you pedantically follow the procedure and have years of experience in the kitchen. But why does it happen and how to prevent it from happening?
Read MorePlaying with emotions is a powerful strategy that is widely used in several environments: journalism, commercials, copywriting and so on. The scope can be just getting your attention, but also selling something, like in commercials. No one is telling lies. The reality is presented in a certain way and from a certain point of view. Even if no lies are told, it remains that the facts are misrepresented.
Read MoreInternet, social, TV, the rating of information per minute is elevate and, sometimes, is hard to to discern what is true from what is not. Do not get me wrong. The web is a powerful mean of communication, but understanding what is a valuable information is not an easy task, due to the ocean of options that we have to fish from, once we enter a key word into the browser.
Read MoreCommunicating science to big crowds is not easy. You can't improvise. Explaining complex concepts in plain language, without making it trivial, requires strong communication skills. This is what pop scientists do and that is what I wish to do with this blog.
Read More