Playing with emotions is a powerful strategy that is widely used in several environments: journalism, commercials, copywriting and so on. The scope can be just getting your attention, but also selling something, like in commercials. No one is telling lies. The reality is presented in a certain way and from a certain point of view. Even if no lies are told, it remains that the facts are misrepresented.

Internet, social, TV, the rating of information per minute is elevate and, sometimes, is hard to to discern what is true from what is not. Do not get me wrong. The web is a powerful mean of communication, but understanding what is a valuable information is not an easy task, due to the ocean of options that we have to fish from, once we enter a key word into the browser.